Final Project- Critique of the original web site.
Name:Los Angeles Wedding Photography and Videography service.
Web address: http://www.ourweddingphotography.com/
Why do you want to redesign this website?
I found it very confusing and I don’t think they thought about content and structure at all when designing this site. There is no structure over the website at all, no use of grid system. The pages doesn’t even look the same. The content is floating all over. The navigation is a totally mess and some of the pages don’t even have a navigation bar. The information on the page is confusing. I really think they missed out what’s important when designing a web site.
Even though I think they used a good white balance some more color would have been nice. The typography wasn’t that good, they used different font-family, different color and font-size throughout all the pages.
Who is the target audience?
Couples who are getting married and need a photographer.
What did you learn from the competitive analysis and how did it impact your re-design?
The competitive analysis opened by my eyes and helped me re-designing this page. Instead of focusing of what content I wanted to have on the site I learned what’s important for the target audience. Even though I might have missed some aspects with my re-design I learned that a site like this ( photography site) I should put a lot of emphasis on the images and what feeling the site are sending out, and that the navigation should be clear so they user easily can get information they want.
/// Em
